ENTREPRENEUR, WRITER, CONTENT PRODUCER, MARKETING & MEDIA SPECIALIST, HUMAN RIGHTS ADVOCATE
Azadeh Akbari is the founder and CEO of Lync Media Group, a UK company focused on fostering greater diversity and inclusion in the media and advertising industry. A core element of Azadeh’s vision and focus for Lync Media Group is to utilise the company’s position to help the wider community and bridge the gap between private sector and non-for-profits.
As such in 2016, she formed a partnership between Lync Media Group and UNHCR (The UN Refugee Agency), given the life changing work they do globally. Her objective for this partnership is to provide for a platform for mutually beneficial partnerships for UNHCR UK & the private sector and fundraise through Lync Media Group’s events portfolio. Additionally, in 2016 at Lync Media Group, Azadeh launched, the Diversity in Marketing & Advertising Summit, in collaboration with an extensive advisory board including senior executives from L’Oreal, Johnson & Johnson, Coca-Cola European Partners, to name a few as well as, leading media, tech companies, and industry bodies.
Prior to founding Lync Media Group, Azadeh has worked across a range of industries and markets including media, technology, and CSR in Europe, Australia, U.S. and MENA region. Throughout her career, Azadeh has held various roles in content senior management, training, and mentoring, content and commercial strategy and implementation, marketing and media, portfolio launch and development, P&L and strategic business management. Azadeh holds a Bachelor’s degree in Nuclear Medicine Technology from the University of Sydney. She is also an aspiring novelist and a human rights advocate with a passion for intersectional feminism.
A selection of blog posts by Azadeh in English and Persian
A sample of current and past projects
MARKETING, PR, EVENTS & COMMUNICATIONS
Events project management
Programming & producing content
Commercial strategy development
Brand creation & strategy
Communication & advertising
Web content management
E-commerce & monetisation
Editing & copywriting
Farsi (intermediate level)
Urdu (basic level)
MANAGEMENT & LANGUAGE
Training & mentoring
Planning & reporting
Empowerment & team building
Workplace inclusion & equality programme management
Subject matter expert recruitment
Business process management
Reporting, P&L management and presentation
Get in touch. I'd love to hear from you.
I'm always interested in new projects and collaborating if it's the right fit. So, if you are interested in working together, drop me a line and I'll get back to you soon.